By using his videos in this context, Jackson enables his audience to be more focused on the subject matter of his video rather than what his political affiliation is or what he believes in.Īlongside education, Jackson focuses on transparency. He isn’t as much looking to sell himself as a politician to gain votes, but rather using his platform as a learning experience for both himself and his constituents. Starting with education, Jackson’s videos typically serve as a learning tool. This change is seen primarily in two facets: first, education on policy and events within Congress, and second, greater transparency about congressional actions. produces, the transition becomes less about the technology used and more about a change in the overall communication style our representatives use. But when it comes to the videos Jackson - and, as a result, Rep. Each of these changes comes as a result of the rapidly evolving technology of the time. politicians have gone from using radio to TV and now social media to communicate with the public. Unlike most other members of Congress, Jackson offers a better understanding of what elected officials do, all while educating the public about some of the policies Congress is currently considering. They focus on the day-to-day of being a congressman-elect and, later, his viewpoint as a member of Congress. Jackson’s videos do more than just explain issues his constituents face. This connection was initially made in a video by TikTok user More than a connection, it could be the beginning of a new form of political speech. Jeff Jackson, D-N.C., and the medium he used was TikTok, alongside other social media outlets. This address was the beginning of a series of addresses known as the Fireside Chats.įast forward 90 years to March of 2023, when another elected official - at the outset of what some argue could be the beginning of an economic recession - used one of his era’s communications methods to inform the public about the banking system and reassure them that it was safe. In doing so, he taught many about the basics of banking while reassuring them that those banks were safe to use, which, at the height of the Great Depression, meant a lot. ![]() Roosevelt used the radio to address the people of the United States about the state of the U.S. In March of 1933, President Franklin D.
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