![]() Moreover, the company’s user base of more than 2.7 billion (including its Family of services - Instagram, WhatsApp and Messenger) presents a large canvas for advertisers and makes the platform highly attractive. Nevertheless, a common Facebook account linkage across service apps will provide Facebook with consolidated user information from all platforms. ![]() Moreover, multiple messaging apps such as Telegram (now at 200 million monthly active users), Signal and Wire among others have been able to increase the size of their user base by promising full end-to-end encryption and greater user privacy on their platforms. Notably, Apple’s iMessage, the leading messaging app in the United States, is already an end-to-end encrypted service. The Federal Trade Commission keeps a tab on Facebook’s policies concerning how it integrates its apps or allows them to work with potential rivals.įacebook’s Efforts to Keep Competition at Bayįacebook’s initiatives towards data protection and privacy issues are expected to attract old and new users and help it compete with rivals like Apple’s AAPL iMessage. However, Federal officials are considering seeking a preliminary injunction against Facebook over antitrust concerns related to how its products interact, per a Wall Street Journal report. ![]() Thus, linkage of messenger to a Facebook account may enable easier encryption across the entire social network. The company is focused on initiatives like private group chats and person-to-person communications instead of the news feed style of public broadcast Facebook is known for.Īdditionally, Facebook aims to operate the three services on the same infrastructure in order to have a cross-platform chat service with end-to-end encryption, per a company report. Moreover, the move appears to be among Facebook’s plan of unifying all its services to create a privacy-focused communications platform. Quoteįacebook’s Interoperability Initiatives Across Servicesįacebook’s goal is to allow its users to use any of the three apps (WhatsApp, Instagram, and Messenger) to reach anyone in their contact list, without having to register for all three services.
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